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Athletics

The Ƶ Phoenix family of graphics and marks symbolizes the university’s traditions and history, as well as the elevation of the Ƶ Phoenix as strong competitors in the Coastal Athletic Association and NCAA Division I athletics.

Ƶ fields 17 teams in NCAA Division I (FCS football). The mascot is the Phoenix, symbolizing the university’s triumphant recovery from the 1923 fire that devastated the campus — much like the legendary Phoenix rises from its own ashes — as well as a fighting spirit.

Men’s sports include baseball, basketball, cross country, golf, football, soccer and tennis. Women’s sports include basketball, cross country, golf, indoor track, lacrosse, outdoor track and field, soccer, softball, tennis and volleyball.

The Phoenix Athletics graphics and marks are designed for use in publications, on television, on apparel and in all online mediums. For questions about appropriate usage of the Phoenix Athletics graphic identity and to request marks, contact Mary Rathburn, assistant athletics director of marketing and fan engagement, at mdefriest2@elon.edu.

Monogram

The Ƶ “E” monogram was adopted in 2016 to provide a distinctive symbol for a wide variety of uses, both institutional and athletic. The mark is a modern version of the block letter E that has been used throughout Ƶ’s history, most prominently by the athletics “E Club,” which dates back to the early years of the 20th century. Today’s monogram is a stylized letter in the university colors of maroon and gold, using a modified version of the Tautz font that is part of the Phoenix athletics identity.

 

Example of Ƶ's monogram E on a white background

Example of Ƶ's monogram E on a black background

Example of Ƶ's monogram E on a gold background

Example of Ƶ's monogram E on a maroon background

Athletics Wordmarks

The Ƶ Athletics wordmarks are graphics that feature the “Athletics” or “Phoenix” name. They are versatile enough to be used on any color background. These wordmarks may not be altered or changed in any way. This includes altering color or proportion as well as adding or changing words or symbols.

Ƶ Athletics Wordmark

The Ƶ wordmark in the Tautz typeface may be used only for Ƶ Athletics branding and may not be used in any other Ƶ communications.

 

Example of the athletics wordmark on a white background

Example of the athletics wordmark on a black background

Example of the athletics wordmark on a gold background

Example of the athletics wordmark on a maroon background

Ƶ Athletics / Ƶ Phoenix Wordmarks

When the words “Athletics” or “Phoenix” are used with the Tautz Ƶ typeface to create the wordmark, as shown below the words can be outlined or not, depending on usage and size. DO NOT simply remove the outline, but use the non-outlined version, as the spacing has been modified.

Examples of the wordmark using Ƶ Athletics text

Examples of the wordmark using Ƶ Phoenix text

Monogram + Wordmarks

The monogram can be used with the Tautz typeface wordmark, as shown below, for Athletics purposes. When the words “Athletics” or “Phoenix” are used in conjunction with the Ƶ Tautz wordmark under the monogram, they should not be outlined.

Examples of the athletics monogram marks

Athletics Colors

Maroon and gold were adopted as the Ƶ colors circa 1910, and various shades of these colors have been used throughout the school’s history. Today, the primary maroon color is Pantone 188 and the gold is Pantone 872 (metallic ink) or Pantone 7503 (non-metallic).

Accurate reproduction of the Ƶ colors depends on the medium and/or software programs being used. It is essential to choose the right file type and color systems for print publications, digital screen displays or other applications.

Primary Colors

Maroon

Pantone: 188
CMYK: 16, 100, 65, 58
RGB: 115, 0, 10
Hex: #73000a

Gold

Pantone: 872 Metallic, 7503 Non-Metallic
CMYK: 24, 31, 74, 10
RGB: 181, 154, 87
Hex: #b59a57

Primary Tints & Shades for Digital Applications

 

Light Maroon

RGB: 149, 0, 13
Hex: #95000d

Medium Light Maroon

RGB: 132, 0, 11
Hex: #84000b

Medium Dark Maroon

RGB: 98, 0, 9
Hex: #620009

Dark Maroon

RGB: 81, 0, 7
Hex: #510007

Light Gold

RGB: 212, 197, 158
Hex: #d4c59e

Medium Light Gold

RGB: 197, 175, 122
Hex: #c5af7a

Medium Dark Gold

RGB: 151, 126, 66
Hex: #977e42

Dark Gold

RGB: 115, 97, 51
Hex: #736133