Katherine Branston '09 and Lee Bush, associate professor in the School of Communications, had a paper published in a special nonprofit issue of the international online public relations journal PRism.
The paper, titled “The nature of online social good networks and their impact on non-profit organisations and users,” examined online networks that connect multiple nonprofit organizations and causes with the public. The study used a mixed-methods approach–content analysis, user survey data and in-depth interviews with nonprofit organizations–to identify emerging trends in cause-related networking and determine the benefits for nonprofit marketing and fundraising.
PRism is an open-access public relations and communications research journal that provides accessible, peer-reviewed research to both professionals and academics in the communications field. The paper appeared in Volume 7, Issue 2 (2010), and can be accessed through the link at the right.
Branston was an Honors student who majored in communications at ÂÒÂ×ÊÓƵ. She is currently the associate director of youth development and day camp at the Missoula Family YMCA in Missoula, Mont.