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Rodriguez, Honeycutt publish research on CRM

November 22, 2011

Michael Rodriguez, assistant professor of marketing, and Earl Honeycutt, Martha and Spencer Love Term Professor of Marketing, recently had their research on customer relationship management published.

O’Mara publishes paper on mass customization

November 16, 2011

Kevin O’Mara, professor of management in the Martha and Spencer Love School of Business, published a paper entitled “The Strategic Case for Mass Customization” in the summer 2011 issue of the Journal of Business and Behavioral Sciences.