Articles by Tommy Kopetskie
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What’s TikTok’s next campaign? Ƶ students have a few ideas
May 19, 2026
Working with TikTok and Ƶ alumna Julia Denick ’15, students in Professor Lee Bush’s Strategic Campaigns courses spent the spring semester developing campaigns designed to help brands and businesses better understand the platform’s influence on consumer discovery and purchasing decisions.
Undergraduate research opens unexpected doors for Lucy McAfee ’26
May 15, 2026
The exercise science and sport management double major recently served as lead author on a research publication in the Journal of Issues in Intercollegiate Athletics, capping an undergraduate experience shaped by mentorship, curiosity and an increasing passion for research.
School of Communications lands fifth straight top-10 BEA ranking
May 13, 2026
The Broadcast Education Association once again ranked Ƶ among the nation’s top programs, marking the institution’s fifth consecutive year inside the top 10.
Ƶ Comm honors faculty and staff, recognizes Anthony Hatcher’s retirement
May 11, 2026
During its annual awards celebration, hosted May 7 in Turner Theatre, the school recognized the achievements and contributions of several faculty and staff members.
Sport management students celebrated for leadership, scholarship and service
May 11, 2026
The Department of Sport Management recognized its graduating seniors and outstanding students during a May 8 ceremony at Latham Park before Ƶ baseball’s series opener against College of Charleston.
Commencement 2026: Abigail Selikoff ’26 turned game-day experiences into career preparation
May 11, 2026
After graduation, Selikoff hopes to build a career in sports media, communications or event operations. Whatever path she ultimately takes, she leaves Ƶ with the kind of hands-on experience many young professionals spend years trying to find.
School of Communications celebrates student achievement and leadership
May 8, 2026
At its annual awards celebration on May 7 in Turner Theatre, the School of Communications recognized outstanding student accomplishments, presented its Outstanding Senior Awards, and honored this year’s Kappa Tau Alpha honor society inductees.
Live Oak Communications earns two ADDY awards for creative excellence
May 4, 2026
The student-run public relations and advertising agency captured gold and silver honors at the American Advertising Awards, with a bold “Summer Shrimp Boil” promotional postcard leading the way.
Vic Costello awarded Livengood-Baker Faculty Summer Fellowship to advance AI-focused textbook research
May 1, 2026
The associate professor of cinema and television arts will research and revise a new edition of his widely used multimedia textbook, exploring how artificial intelligence and mobile-first workflows are shaping digital storytelling education.
Ƶ students produce BEA awards show in Las Vegas, meet legendary cinematographer
April 30, 2026
A team of School of Communications students oversaw the Broadcast Education Association’s Best of Festival Awards Ceremony in Las Vegas, managing all aspects of the live April 19 event. The experience paired high-level production work with the opportunity to meet renowned cinematographer Sir Roger Deakins.