Posts by Nicole Mackinnon | Today at Ƶ | Ƶ /u/news Wed, 15 Apr 2026 20:57:15 -0400 en-US hourly 1 Ƶ professor researches how voice-enabled smart devices shape consumer behavior /u/news/2026/04/09/elon-professor-researches-how-voice-enabled-smart-devices-shape-consumer-behavior/ Thu, 09 Apr 2026 19:37:31 +0000 /u/news/?p=1043709 In her latest resarch, Smaraki Mohanty, assistant professor of marketing in the Martha and Spencer Love School of Business, explores how voice-enabled smart devices influence consumer decision-making and encourage more socially responsible shopping behaviors.

The co-authored study, “The Role of Voice-Enabled Smart Devices in Promoting Prosocial Shopping Behavior,” published in Marketing Letters, examines how devices such as Amazon Alexa and Apple Siri influence consumer decisions.

Across four experimental studies, the researchers found that using voice assistants can increase the likelihood of donating to charity, choosing eco-friendly products and supporting socially responsible brands. The study suggests that voice-enabled devices may influence how consumers approach everyday decisions, particularly in social and ethical contexts. Rather than functioning solely as a convenience tool, these technologies may shape how users perceive and respond to social norms.

Key findings: 

  • Consumers using voice-enabled smart devices may be more likely to engage in prosocial behaviors, such as donating money or selecting sustainable and socially responsible products.
  • Voice interactions may create a stronger sense of social presence, making users feel as though they are engaging with another entity rather than a traditional online platform.
  • Increased awareness of social norms, including generosity and sustainability, may influence more ethical purchasing decisions.
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Ƶ professor studies what drives meaning at work /u/news/2026/03/02/elon-professor-studies-what-drives-meaning-at-work/ Mon, 02 Mar 2026 13:52:36 +0000 /u/news/?p=1040431 In his latest research, Barjinder Singh, associate professor of management at the Martha and Spencer Love School of Business, investigates the role of community climate in driving innovation at work.

The co-authored study, “,” published in Organization Management Journal, examines how diversity climates, both within the organization and in the geographical community, influence employees’ ability to think creatively and implement new ideas.

Singh’s research treats diversity as a strategic resource, not a surface-level initiative. Grounded in the Conservation of Resources theory, it argues that inclusion strengthens employees’ sense of meaning at work, which in turn boosts innovation.

Key Findings

  • Employees who perceive their organization as supportive and inclusive may be more likely to feel their work is meaningful.
  • Innovation isn’t shaped by the workplace alone. The study explores a “community-to-work spillover” effect, examining whether inclusive communities, in addition to organizations, can positively influence how employees perform.
  • The relationship between an organization’s diversity climate and meaningful work may be stronger for non-managerial employees. For employees without formal authority, inclusion may play a critical role in how they feel valued and purposeful.

“These findings give students an evidence-based way to think about leading in diverse workplaces,” said Singh. “In my organizational behavior and leadership courses, I use the research to show how inclusion, meaningful work and status dynamics can influence performance and innovation.”

The research was co-authored with Stephanie Solansky at Texas State University San Marcos, Donna Stringer at the University of Houston Clear Lake and Sarthak Singh at the University of Wisconsin-Milwaukee.

Singh, who joined Ƶ in 2017, teaches courses in organizational behavior, human resource management and business ethics. His research has appeared in leading journals including the Journal of Organizational Behavior, Journal of Business Ethics and Human Resource Management.

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Ƶ professor researches how market sentiment impacts global and domestic mergers /u/news/2025/11/20/elon-professor-researches-how-market-sentiment-impacts-global-and-domestic-mergers/ Thu, 20 Nov 2025 20:21:00 +0000 /u/news/?p=1033890 Feng Dong, associate professor of finance in the Martha and Spencer Love Business School, has recently conducted a research study that explores how market sentiment influences the success of mergers and acquisitions.

The research, titled “”, aims to determine how shifts in market perception directly impact performance for mergers and acquisitions.

The article was published under Emerald Insight and presents data ranging from X metrics to macro-economic data. By combining various research outlets, the following key factors were found:

  • Improved market moods made mergers inside a country successful; however when companies from differing countries merged, it led to higher uncertainty.
  • Risk, specifically political risk, is observed to impact international transactions.
  • Twitter analytics work to aid in determining whether the transaction will have a positive or negative outcome when predicting results.

The research works to bridge financial and institutional theory, showcasing how external factors can influence the result of a financial transaction.

Dong joined Ƶ in 2014 and has a strong passion for financial teaching and application. Before joining Ƶ, he taught as an assistant professor of finance at both Siena College and Old Dominion University.

As a CFA charter holder and FRM holder, Dong brings a deep understanding of both academic and daily finance to the classroom. His research focuses on behavioral finance, financial management, and asset pricing, with numerous publications in leading journals such as the Journal of Corporate Finance, International Business Review, and the Journal of Behavioral Finance.

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