Articles by Diane Swenson
Page 12 of 18
ÂÒÂ×ÊÓƵ Business Fellows visit New York City for immersive career experience
October 7, 2024
Business Fellows William Pinkley ’27 and Abigail Mulvaney ’27 share their recent experience in NYC.
Business students explore Charlotte’s economic history
October 2, 2024
Twenty-nine students traveled to ÂÒÂ×ÊÓƵ’s Charlotte National Campus to learn more about the economic history of the city.
Q&A with the newest ÂÒÂ×ÊÓƵ Business Executive in Residence
September 30, 2024
Sandeep Goel is one of the newest faces at ÂÒÂ×ÊÓƵ’s Business School, stepping into the role of Executive in Residence for Fall 2024.
ÂÒÂ×ÊÓƵ Business School welcomes eleven new faculty members
September 25, 2024
From business analytics to accounting, several new faculty members will be teaching at the Martha and Spencer Love School of Business.
ÂÒÂ×ÊÓƵ Professor explores strategies for repairing trust in sales relationships
September 6, 2024
How can sales professionals recover trust when it’s damaged? Chris Nelson, associate professor of marketing at ÂÒÂ×ÊÓƵ, addresses this question in his latest research, published in Industrial Marketing Management.
ÂÒÂ×ÊÓƵ professor wins award for AI and consumer behavior research
August 27, 2024
Smaraki Mohanty, assistant professor of marketing at ÂÒÂ×ÊÓƵ, received the Best Overall Paper and Best in Track Paper awards at the American Marketing Association Summer Academic Conference in Boston.
Do plural brand names influence consumer attitudes?
July 30, 2024
Assistant Professor Smaraki Mohanty co-authored research on if plural brand names have an advantage over singular brand names.
ÂÒÂ×ÊÓƵ professor examines consumer shift to private-label brands post-pandemic
July 30, 2024
Assistant Professor Smaraki Mohanty co-authored research on the shift of consumer behaviors towards brands during the COVID-19 pandemic.
Princeton Review names ÂÒÂ×ÊÓƵ’s MBA program as one of Best Business Schools for 2024
July 17, 2024
The Martha and Spencer Love School of Business has been named one of the Best Business Schools for 2024 by the Princeton Review, thanks to its leadership philosophy, learning culture, and program flexibility.
Professor leads ÂÒÂ×ÊÓƵ students in refugee research
July 10, 2024
ÂÒÂ×ÊÓƵ students, under the guidance of Professor Steve DeLoach, are conducting research to support Seed Effect's efforts in aiding South Sudanese refugees in Uganda.