Headshot of Jose Cerecedo Lopez

Jose Cerecedo Lopez

Assistant Professor of Management

Department: Management and Entrepreneurship

Office and address: Sankey Hall, Office 202A 2075 Campus Box ÂÒÂ×ÊÓÆµ, NC 27244

Phone number: (336) 278-2223

Brief Biography

I am an Assistant Professor of Management and Entrepreneurship at ÂÒÂ×ÊÓÆµ’s Love School of Business, where I teach undergraduate and MBA courses in strategy and entrepreneurship.

Originally from Mexico, I earned my undergraduate degree in Finance and Accounting and co-founded a hospitality business while still in college. After growing and successfully selling the venture, I moved to the United States for my graduate studies. I hold a Master’s in Strategic Management from Universidad Francisco de Vitoria in Madrid, an MBA from Arizona State University’s W. P. Carey School of Business, and a Ph.D. in Management and Organizational Studies from The University of Texas at San Antonio.

My research explores the intersections of entrepreneurship, strategy, and organizational theory, with particular attention to entrepreneurial identity, decision-making, and the role of cultural and social capital. I am also passionate about experiential learning and the case method as tools for student engagement.

I serve on the board of Hustle USA, a faith-driven entreprenurial support organization, and on the Advisory Board of Bishop McGuinness Catholic High School in Kernersville, NC.

My wife, Pilar, and I have five children and a French bulldog. Outside of work, I enjoy playing golf, rowing, road biking, making pizza from scratch, and playing board games. I am also a certified Master Mezcalier... think sommelier, but for mezcal.

News & Notes

Education

The University of Texas at San Antonio - PhD, Management and Organization Studies

Arizona State University - MBA, Entrepreneurship

Universidad Francisco de Vitoria - Master, Strategic Management

Universidad Anahuac - Bachelor of Arts, Finance and Accounting

Courses Taught

BUS4970 - Strategic Management

ENT4600 - Bringing the Venture to Life

MBA7650 - Principled Strategic Decision Making

Current Projects

LSB Strategic Planning Committee

LSB Summer Business Institute - /u/academics/business/summer-business-institute/

 

Publications

Riley, J., Cerecedo Lopez, J.A., Cortes, B., & Fubini, D. (2026)  Harvard Business School Case 426-034.

Mercado, M., Cerecedo Lopez, J.A., & Willis, C.H. (2026) “Navigating Resource Acquisition: The Role of Storytelling and Social Identity”. Entrepreneurship and Reflexivity. Palgrave Studies of Entrepreneurship and Social Challenges in Developing Economies. Palgrave Macmillan.

Cerecedo Lopez, J.A. (2025) “The Puzzle of Managerial Responsibilities, Roles, and Levels”. Management Teaching Review. 

Cerecedo Lopez, J.A. (2025) Social Foundations of Entrepreneurship Education: A Family-Centric Exploration”. Annals of Entrepreneurship Education and Pedagogy. Vol-6. In-press. Edward Elgar Publishing. 

Bruton, G., Pryor, C., Cerecedo Lopez, J.A. (2024) “Lean Startup in Settings of Poverty: The Implications of the Context for the Theory”. Journal of Management. 50(8), 3120-3138.

Bruton, G., Lewis, A., Cerecedo Lopez, J.A. & Chapman, K. (2022) “A Racialized View of Entrepreneurship: A Review and Proposal for Future Research”. Academy of Management Annals, 17(2) 429-515.

Professional Activities

Hustle USA - Board Member

Bishop McGuinness Catholic High School - Advisory Board Member

 

 

Service Activities

Management Teaching Review - Associate Editor

Management and Organizational Behavior Teaching Society - Program Chair (53rd Annual Conference of MOBTS)