Jose Cerecedo Lopez
Assistant Professor of Management
Department: Management and Entrepreneurship
Email: jcerecedolopez@elon.edu
Phone number: (336) 278-2223
Brief Biography
I am an Assistant Professor of Management and Entrepreneurship at ÂÒÂ×ÊÓÆµ’s Love School of Business, where I teach undergraduate and MBA courses in strategy and entrepreneurship.
Originally from Mexico, I earned my undergraduate degree in Finance and Accounting and co-founded a hospitality business while still in college. After growing and successfully selling the venture, I moved to the United States for my graduate studies. I hold a Master’s in Strategic Management from Universidad Francisco de Vitoria in Madrid, an MBA from Arizona State University’s W. P. Carey School of Business, and a Ph.D. in Management and Organizational Studies from The University of Texas at San Antonio.
My research explores the intersections of entrepreneurship, strategy, and organizational theory, with particular attention to entrepreneurial identity, decision-making, and the role of cultural and social capital. I am also passionate about experiential learning and the case method as tools for student engagement.
I serve on the board of Hustle USA, a faith-driven entreprenurial support organization, and on the Advisory Board of Bishop McGuinness Catholic High School in Kernersville, NC.
My wife, Pilar, and I have five children and a French bulldog. Outside of work, I enjoy playing golf, rowing, road biking, making pizza from scratch, and playing board games. I am also a certified Master Mezcalier... think sommelier, but for mezcal.
Links
News & Notes
Education
The University of Texas at San Antonio - PhD, Management and Organization Studies
Arizona State University - MBA, Entrepreneurship
Universidad Francisco de Vitoria - Master, Strategic Management
Universidad Anahuac - Bachelor of Arts, Finance and Accounting
Courses Taught
BUS4970 - Strategic Management
ENT4600 - Bringing the Venture to Life
MBA7650 - Principled Strategic Decision Making
Current Projects
LSB Strategic Planning Committee
LSB Summer Business Institute - /u/academics/business/summer-business-institute/
Publications
Riley, J., Cerecedo Lopez, J.A., Cortes, B., & Fubini, D. (2026) Harvard Business School Case 426-034.
Mercado, M., Cerecedo Lopez, J.A., & Willis, C.H. (2026) “Navigating Resource Acquisition: The Role of Storytelling and Social Identity”. Entrepreneurship and Reflexivity. Palgrave Studies of Entrepreneurship and Social Challenges in Developing Economies. Palgrave Macmillan.
Cerecedo Lopez, J.A. (2025) “The Puzzle of Managerial Responsibilities, Roles, and Levels”. Management Teaching Review.
Cerecedo Lopez, J.A. (2025) “Social Foundations of Entrepreneurship Education: A Family-Centric Exploration”. Annals of Entrepreneurship Education and Pedagogy. Vol-6. In-press. Edward Elgar Publishing.
Bruton, G., Pryor, C., Cerecedo Lopez, J.A. (2024) “Lean Startup in Settings of Poverty: The Implications of the Context for the Theory”. Journal of Management. 50(8), 3120-3138.
Bruton, G., Lewis, A., Cerecedo Lopez, J.A. & Chapman, K. (2022) “A Racialized View of Entrepreneurship: A Review and Proposal for Future Research”. Academy of Management Annals, 17(2) 429-515.
Professional Activities
Hustle USA - Board Member
Bishop McGuinness Catholic High School - Advisory Board Member
Service Activities
Management Teaching Review - Associate Editor
Management and Organizational Behavior Teaching Society - Program Chair (53rd Annual Conference of MOBTS)