Hal Vincent
Associate Teaching Professor of Strategic Communications and Faculty Director of Live Oak
Department: Strategic Communications
Email: hvincent@elon.edu
Phone number: (336) 278-5348
Professional Expertise
News & Notes
Education
Master of Science, Mass Communications, Virginia Commonwealth University: The Ad Center, Richmond, VA. Professional specialization: Advertising Strategy and Management.
Bachelor of Arts, Speech Communication and Journalism, University of Richmond, Richmond, VA.
Employment History
ÂÒÂ×ÊÓƵ, ÂÒÂ×ÊÓƵ NC. 2013 - Present
Lecturer and Faculty Director of Live Oak Communications
University of South Florida, Tampa, FL . 2012 – 2013
Interim Director, the Zimmerman Advertising Program (ZAP)
University of South Florida, Tampa, FL. 2009 – 2013
Instructor of Advertising, School of Mass Commuinications
University of South Florida, Tampa, FL. 2007 – 2009
Adjunct Instructor of Advertising, School of Mass Communications
Temple University, Philadelphia, PA. 2004 – 2005
Adjunct Instructor of Advertising , School of Mass Communications
Pyper Paul Kenney, Tampa, FL. 2007 - 2009
Director of Account Management
WestWayne (now 22 Squared), Tampa, FL. 2006 - 2007
Account Supervisor
Fahlgren Benito Advertising, Tampa, FL. 2005 - 2006
Vice President, Account Supervisor
Tierney Communications, Philadelphia, PA. 2002 - 2005
Senior Account Executive / Account Director
Temple University, Philadelphia, PA. 2004 – 2005
Adjunct Instructor of Advertising , School of Mass Communications
Foote Cone & Belding, New York, NY. 1999 - 2001
Account Executive
Courses Taught
· COM/MEA-260: Understanding Audiences: Media Analytics
· COM-266: The Communications Fellows “Florida” Experience
· COM/STC-362: Strategic Research Methods
· COM-380: Com Internship Supervisor
· COM-381: Media Workshop Live Oak Communications
· COM/STC-438: Advertising Techniques
· COM/STC-452: Strategic Communications Campaigns
· HNR-498: Honors Thesis
· IDS-115: Public Speaking
Leadership Positions
Association for Education in Journalism and Mass Communication (AEJMC), Advertising Division
Head. Executive Committee. 2019 – 2020
Vice-Head. Executive Committee. 2018 – 2019
Education and Teaching Standards Chair 2016 - 2018
Chair. Distinguished Teaching & Early Career Excellence Award Committees. 2016 – 2018
Advertising Federation (AAF) Triangle
Chair. Education. 2015 – present.
University of South Florida, Tampa, FL. 2012 – 2013
Interim Director, the Zimmerman Advertising Program (ZAP)
Publications
Mickelson, P., Vincent, H., & Bendinger, B., (2020). Brand Builder Workbook: Tools to build winning campaigns, 2nd ed. Chicago, IL: The Copy Workshop.
Bush, L., Ranta, J., & Vincent, H., (2018). The Student-run Agency: Transitioning from student to professional. Dubuque, IA: Kendall Hunt Publishing.
Haygood, D, Vincent, H., & Bush, L., (2019). Getting the Job in Advertising: Hiring Decision Makers’ Perceived Value of Student-Run Communications Agency Experience for Recent Graduates. Journal of Advertising Education, 23(1), 22–38.
Hannam B., Sturgill A., Furnas K., & Vincent H., (2019). Factors in Leadership Development for Communication Students in Co-Curricular Organizations. Teaching Journalism & Mass Communication, 9(32), 12-2.
Bush, L., Haygood, D., & Vincent, H., (2017). Student-Run Communications Agencies: Providing Students With Real-World Experiences That Impact Their Careers. Journalism & Mass Communication Educator, 72(4), 410–424.
Presentations
Vincent, H., (2019). The Small Small World of Global Advertising (keynote). AEJMC Advertising annual full-day teaching workshop, annual conference, Toronto, Ont.
Vincent, H. (2019). Designing Media Analytics Curricula and Courses: Critical Knowledge and Skills Sets (invited panelist). The Broadcast Education Association (BEA) annual conference, Las Vegas, NV,
Vincent, H., (2019). Do For Yourself as You Do for Others: Student-Run Agency Branding and Self-Promotion. 5th Biennial Integrated Marketing Communications Conference, UNCW, Wilmington, NC.
Vincent H., (2018). Advertising: Data and Decisions (keynote). AEJMC Advertising annual full-day teaching workshop, annual conference, Washington D.C.
Vincent H., (2017). Great advertising; concepts and big ideas. NC Scholastic Media Summer Institute, UNC, Chapel Hill, NC.
Vincent H., (2017). Name that brand: a class exercise to introduce brand equity through strategic communications. AEJMC annual conference. Chicago, IL.
Vincent, H., (2017). Creative Communications for Faith-Based Nonprofits (4-day workshop leader). Chautauqua Institution week three theme: “A Crisis of Faith,” Chautauqua, NY.
Vincent, H., (2016). Creating Unique Experiential Opportunities: The Case for Student-Led Ad Agencies (invited panelist). American Academy of Advertising Annual (AAA) annual conference, Seattle WA.
Professional Activities
Vice-President. Executive Board of Directors, Alamance Arts. 2020 – present.
Board of Directors. Marketing Communications. Burlington Beer Works Cooperative Brewpub, March 2015 – present.
Board of Directors. Friends of the Alamance County Library. 2018 – present.
Judge. Referred professional competition, Visit FLA Flagler Tourism awards. 2019 – present
Chautaqua Institution. Creative Communications for Faith-Based Nonprofits (4-day workshop leader). Week three theme: “A Crisis of Faith,” Chautauqua, NY. 2017
Chautauqua Institution. Creative Communications for Nonprofits (4-day workshop leader). Chautauqua Week three theme: “Moral Leadership in Action,” Chautauqua, NY. 2016
Service Activities
Chair Pro-Tempore. University Curriculum Committee, ÂÒÂ×ÊÓƵ. 2019 & 2020
Member. Provost Search Committee, ÂÒÂ×ÊÓƵ. 2019
Co-Chair. Academic Council appointed Lecturer Task Force Committee, ÂÒÂ×ÊÓƵ, 2019.
Chair. Strategic Communications Major Curriculum Review Audit Committee, ÂÒÂ×ÊÓƵ. 2019.
Member. Advisory Committee, The Center for the Study of Religion, Culture and Society, ÂÒÂ×ÊÓƵ. 2017 – present
Member. Review Committee, Multifaith Scholars Program, ÂÒÂ×ÊÓƵ. 2018 – present
Chair. Religious and Spiritual Life Committee, ÂÒÂ×ÊÓƵ. 2015 – 2017
Assistant Advisor. Student American Academy of Advertising (AAF) Chapter, ÂÒÂ×ÊÓƵ. 2014 – present
Assistant Advisor. Living and Learning Community (LLC) - Communications, ÂÒÂ×ÊÓƵ. 2014 – 2018
Awards
Outstanding Service Award. AEJMC Advertising Division. 2020
Excellence Leadership (service) Award. ÂÒÂ×ÊÓƵ School of Communications. 2016
Faculty Mentor Award. AAF Most Promising Multcultural Advertising Student competition. 2011, 2012, 2015, 2016 & 2021
Academic Service-Learning Scholar. ÂÒÂ×ÊÓƵ. 2016 – 2017
Coleman Foundation Faculty Fellow of Entrepreneurship. ÂÒÂ×ÊÓƵ. 2015 - 2016